You send newsletters, offers, or important information to your clients, but some messages end up in spam? This issue can reduce the visibility of your communications and harm your relationship with your recipients.
Here are the main best practices to improve the reception of your emails.
Use a professional address
Send your messages from an address linked to your business, for example contact@yourbusiness.co.uk. A professional address inspires more trust than a free address and helps better identify the sender.
Only send to interested people
Use a contact list made up of people who have actually opted in or requested your communications. Purchased or old lists often generate more undelivered messages, unsubscribes, and reports as spam.
Make it easy to unsubscribe
Every newsletter must include a clear and functional unsubscribe link. A recipient who cannot find this link may report the message directly as spam.
Write clear content
Avoid misleading subjects, excessive capitalisation, overly aggressive wording, and unrealistic promises. Prioritise professional, useful content that meets the expectations of your recipients.
Check your sending settings
Your domain must be correctly configured so that email services can recognise your business as a legitimate sender. Incorrect settings can result in your messages being classified as spam.
Monitor the results
Invalid addresses, unsubscribes, and complaints should be regularly checked. A clean contact database sustainably improves the quality of your campaigns.
More reliable communication
Good deliverability relies on appropriate settings, quality contacts, and relevant content. These measures increase the chances of your messages reaching their recipients and help maintain your business's reputation.
Need help?
ICL Micro supports businesses in optimising their digital tools and communication solutions, particularly around Odoo.
We can help you review your setup, your sending processes, and the organisation of your campaigns to make your communication more reliable and professional.